A search-engine marketing expert says many of the steps required for a successful pay-per-click advertising campaign can be based on science. David Szetela is offering a new series on Search Engine Watch, appropriately named PPC Advertising: Art or Science?
Szetela's first installment says "Pay-per-click advertising is 10 percent art, and 90 percent science. ...The good news: 90 percent of the techniques we use are based on science -- well-documented and easily-learned best practices for constructing campaigns, interpreting data, and using those interpretations to improve results. ...Even better news: a big chunk of what you need to know is truly scientific -- based on tested and proven theories." He's got my attention (though I have to wonder how much influence the techniques that are "10% art" ultimately have). I'll be following the series and will recap the highlights here on Evidence Soup.
I with those experts agree that PPC can be evidence based. anyway, thank you for the post.
-faith-
Posted by: pay per click management services | Tuesday, 27 January 2009 at 04:11 AM