There are still plenty of kinks to work out before it will be considered an unqualified success, but social media strategies are gaining ground in corporate America. Hard evidence from a year-over-year comparison shows that these new forms of media are being rapidly adopted by the fast-growing companies included on the Inc. 500 list. Findings are reported on the Master New Media blog. (Read/Write Web's coverage is here.)
Master New Media explains that the "University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine."
Even more evidence: The U.S. Securities & Exchange Commission will recognize corporate blogs as an acceptable method for public disclosure - here's the SEC announcement of their new guidance, which "addresses circumstances in which, for certain companies under certain circumstances, posting non-public material information on a company’s web site, in and of itself, may be a sufficient method of 'public disclosure' for purposes of satisfying the alternative public disclosure provision of Regulation FD." You can read Web Guild's coverage here.
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