Evidence Soup
How to find, use, and explain evidence.

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Monday, 03 January 2011

Power Balance admits there's no evidence to support their claims about the bracelets (in Australia, anyway).

As reported on Gizmodo and other media outlets, the Power Balance folks have admitted there's no scientific evidence to support their claims that the hologram bracelets improve strength, balance, and flexibility. I wrote about these things last year in How do those Power Balance bracelets work? I think it's because of the 20-Hz difference between a genius and an ascending colon. and later in Again with the Power Balance bracelets.

In Australia, the Power Balance company has published an admission in the media and is offering refunds. Their statement says "In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility. We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct."

Power Balance statement Australia

Comments

Rick: iRenew? Sad. At least their site says "iRenew® donates a portion of each sale to iRescue® in order to save endangered, imperiled, and injured wildlife in South Florida. Learn more at www.iRescueWildlife.org"

Tracy:

I watched an unhealthy amount of football over the holidays, which meant much time spent on ESPN. They are apparently being kept afloat financially by bajillions of ads for iRenew (http://bit.ly/htvCGO).

Rick

My friend has one. Glad I didn't buy it.

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