Today for Interview Wednesday, we talk with Rick Austin, Senior Communication Specialist for the Research Into Action project at The University of Texas School of Public Health in Houston, Texas. (View Rick's blog here or follow him on Twitter @KTExchange.)
The Five Questions.
#1. What got you interested in evidence?
I would say that this job is what really got me focused, but I had always been interested, as a layman (which I still am!), in asking “how do we know this?” Related to this, my daughter, when she was a senior in high school, took a class entitled The Theory of Knowledge, which was a year-long conversation about “how do we know what we think we know?” I would’ve loved to sit in on that all year.
What types of evidence do you work with most often (medical, business research, statistics, social science, etc.)?
Since the Research Into Action (RIA) project is based in a school of public health, that’s where we generally start, with empirical public health research.
What is your involvement with evidence: applying it, advocating its use, researching/developing it, synthesizing/explaining/translating it, communicating it?
Not quite all of the above. RIA is a knowledge translation project, so that encompasses advocacy, synthesizing, translating, communicating.
Where do you go looking for evidence, and what types of sources do you prefer? (formally published stuff such as journals, or something less formalized?)
We start with peer-reviewed journal articles as a basis for the subject we’re translating, but then we’ll go wherever the search for support and amplification takes us. We’ve generally found that a single peer-reviewed research project may be a good starting point for the conversation, but the nature of empirical research is such that any useful conclusion is going to be too narrowly focused. So, we find ourselves looking for similar research that will help support our viewpoint.
For example, we did some knowledge translation work on a study that originated here at the UT School of Public Health, looking at physical activity and academic achievement among elementary school students. The PI found some reliable correlations between increased physical activity and improved academics. However, the single study wasn’t enough to hang our hat on: The sample was fairly small, and the improvements weren’t across the board. We went looking for, and found, a slew of related studies on physical activity and improved self-esteem, improved on-task behavior, and improved classroom management, to name a few. So, we broadened our focus slightly, and had a strong argument for increased physical activity.
#2. On a scale of 1 to 10, where 10= ‘It’s crystal clear.’ and 1=’We have no idea why things are happening.’, how would you describe the overall “state of the evidence” in your primary field?
That depends on what you define as “my field.” I think the field of public health research is very strong, inasmuch as it’s populated by not only PhD public health field practitioners, but many who are also MDs and/or laboratory-based researchers. So, probably an 8 or 9. The field of knowledge translation/dissemination/exchange/social marketing, is extremely fluid in the United States, and also siloed in many areas. For example, the NIH’s clinical translation work is heavily focused on bench-to-bedside, and, they’ve got all the money. They might find it very enlightening to talk a little more freely with the social marketers and health communicators at the CDC. So, from the standpoint of knowledge translation, probably a 2 or 3.
Which of these situations is most common in your field?
a) Much of the evidence we need doesn’t yet exist.
b) People don't know about the evidence that is available.
c) People don't understand the evidence well enough to apply it.
d) People don’t follow the evidence because it's not the expectation.
Hmm, this is a hard one because the umbrella I work under is so broad. From the knowledge translation standpoint, I’ll have to go with “much of the evidence we need doesn’t yet exist.”
#3. Imagine a world where people can get the evidence they need, and exchange it easily and transparently. What barriers do you believe are preventing that world from becoming a reality?
Looking at this from the perspective of the average citizen/consumer, the two things that immediately spring to mind are information overload and lack of critical thinking skills. You and I have both blogged about all of these energy field necklace/bracelet/patch scams on the market, and they’re a perfect illustration of the general inability/unwillingness to think critically. Just a few seconds of thought (“Hmm, it’s a little piece of plastic held against my wrist by an elastic band; that’s silly, what could it possibly do?”) would restore some sanity to the consumer health discussion.
Where do you see technology making things better?
The ability to connect worldwide, the speed of dissemination (a double-edged sword), and something that nobody has even imagined yet – look at all the experimentation going on in geo-location, mobile health, new hardware platforms, ubiquitous internet connectivity – that will come as a complete surprise.
#4. How do you prefer to share evidence with people, and explain it to them? Do you have a systematic way of doing it, or is there a format that you follow?
Depends entirely on the evidence and the audience. Actually, here at RIA we’re trying to hammer out a second draft of a model of knowledge translation right now. We hope to describe a lot of the knowledge translation scenarios and weave some systemization into what is currently a very ad hoc process. We’ll post it on the discussion board at KTExchange when we’ve got it ready, and let people throw darts at it.
What mistakes do you see people making when they explain evidence?
Several of our podcast interviewees have beaten researchers about the head and shoulders on this subject (see how I put the onus on the interviewees there? Twasn’t me!). One point they’ve made is that many lab researchers have neither the motivation nor the communication skills to explain what they do to laymen. Joanne Silberner, formerly a science reporter with NPR, talks about trying to encourage a laboratory pathologist by telling him to explain something the way he would at a cocktail party. He got huffy and said, “I don’t go to cocktail parties.” Another obstacle to explaining evidence is the researcher’s instinctive aversion to definitive statements. Their research is never definitive; there’s always room for more exploration. The next-door neighbor doesn’t understand that mindset at all.
#5. What do you want your legacy to be?
Right now, I don’t see any long-term legacies in my work. It’s great fun and very challenging, but it’s my job, not my life. I’ll have to go with a cliché instead: I’d like to be remembered for being a good father and a good friend, both of which are way harder than I thought they would be.
Thanks, Rick.
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Chime in. Would you like to be interviewed, or do you have someone to recommend? Drop me a note at tracy AT evidencesoup DOT com.